Can money between friends feel less awkward?
Founding designer. Took the product from an early idea to launch—experience, system and brand.
- USERS
- 0 → 5K
- D1 RETENTION
- 80%
- COMPLETION
- +60%
4 YEARS
OF ASKING WHY
OF ASKING WHY
FINTECH
HEALTHCARE
INDUSTRIAL AI
HEALTHCARE
INDUSTRIAL AI
HELLO, I’M SIMRAN — PRODUCT DESIGNER
COMPLEX
TO CLEAR.
I design complicated products to feel obvious.
See selected work ↓01—03 · SHIPPED PRODUCTS
SELECTED
WORK.
Three products shaped through research, systems thinking and a bias toward shipping.
Can industrial AI explain itself?
Advanced model-building workflows made obvious for operators—not only data scientists.
- USERS
- 50K+
- HANDOFF TIME
- −40%
Can bad data stop wasting good time?
Provider workflows rebuilt around insights gathered from more than 30 user conversations.
- USERS
- 10K+
- ACCESSIBILITY
- AA
WHEN CURIOSITY ESCAPES THE DAY JOB
SIDE
QUESTS.
IDEAS WORTH MAKING
VENT-ON · MENTAL HEALTH
Can a mental-health app have a personality?
We used humour and warmth as part of the product strategy—not as decoration pasted on afterwards.
VIEW CASE STUDY →
REDROP · PCOS CARE
Can PCOS care feel more like care?
One reassuring companion for information, tracking and ongoing care across three user groups.
VIEW CASE STUDY →
BEFORE FIGMA, I ASK
WHY?
It saves more time than any shortcut.
- 01
Why are we building this?
- 02
Why does the user need to know that?
- 03
Why can’t this be simpler?
- 04
Why hasn’t this shipped yet?
OFF THE CLOCK
DANCE.
DRAW.
CAT DUTY.
Outside work I’m dancing most evenings, making things with my hands, travelling when I can, or watching my two cats judge a decision I spent six hours defending.
More about me →
CURRENTLY
IN
PROGRESS.
- 01Thinking about why enterprise software assumes infinite patience.
- 02Making mini canvases—apparently a phase that isn’t ending.
- 03Avoiding reorganising my Figma files. Again.